Graphic Design
Projects
Versatile
Design
Typography:
The Gastown Font is a stylish serif typography inspired by one of the oldest neighbourhoods in Vancouver: Gastown. It was designed by identifying unique characteristics on the street such as lamp posts and its beloved whistling Steam Clock.
Canada Drives:
Newsletter Designs:
My job at Canada Drives was to design all source and promotional materials; one of them was the monthly newsletter design which was sent to subscribers. Below is just one example of the many materials I designed for the company over 5 years - which were highly effective, I helped Canada Drives become one of the most successful advertisers in Canada.
Organic Posts:
Furthermore, I designed materials for all of Canada Drives's social media channels. The example below was built for the celebration of Thanksgiving in 2016.
Social Media Campaigns:
Social media campaigns were the most distributed materials. The designs were first tested in Facebook, then taken and adapted to other social media platforms, such as Snapchat. This campaign in particular was successful and generated thousands of leads for the company.
Anniversary Logotypes:
Part of my daily job was also the design of co-branded logos. This is one proposed logotype to the 60th anniversary of Toyota in Central America. The work was supervised by the advertising agency La Clinica/ TBWA.
Toyota Advertising:
Traditional and Online Advertising:
As a Visual Communicator and brand designer for the advertising agency La Clinica\ TBWA, I created several promotional materials for Toyota -Didea Central America, and other companies in the same industry.
Brand identity:
The Guardian was a proposed newspaper with ecological focus. The project included the brand identity, advertising, and publishing layout for mobile platform and font selection, among other things.
Movistar Branding
Brand Management:
I had the opportunity to work for Movistar Central America, a multinational Spanish mobile phone operator. I was responsible for the design, drafting, and layout of a wide variety of promotional printed and online materials, including daily newspaper advertisements. All these materials were required to follow the strict guidelines of the brand book for Movistar, and had to be approved by the headquarters in Spain, as well as other stakeholders. This was one of my roles while with Rivera & Rivera agency in September 2013.
Creative support for campaigns:
Aside of building materials, I had to creatively support the design team by providing ideas. For example, this design was the face of a nation-wide campaign. It was used in every single material from billboards to Google advertising. The theme was "The Great Movistar Festival".
Photography Book:
Book Design:
"Flor de la Vida" (Flower of Life) is a book which contains the history and most representative scenes of Panchimalco, an old town located in Central America. The project included creation of a logo, photographs taken by myself, and preparing working files to the print shop.
Hand Fan:
The book included a fan and rosary. As such, I designed a hand-held fan with both these features. One: to be used as a fan to help people cool down during hot summers. And two: as a rosary to keep the number of prayers in the right sequence. This product is meant for church-goers and religious individuals.
Packaging Design
Fast Food Packaging:
Hot & Spicy was a local fast food restaurant located in San Salvador. This project required the creation of packages for sandwiches, salads, and sweets. The boxes are inspired by flames. The blueprints were also effective in terms of production and design. Furthermore, I was responsible for developing their brand identity.
The design was functionally elegant, and only needed glue to assemble. By the time it was proposed, the client considered it highly creative, innovative, and economical.
As with the example above, these boxes were designed by taking in consideration time, costs, and complexity. It is a brilliant design.
Seasonal Retail Packaging:
Another example of packaging design, this set was inspired by New York City. The shapes and the structure of each box evoke the outline of the One World Trade Center, the most iconic, futuristic, and tallest building in Manhattan