
Movistar
Advertising & Branding
Movistar Centro America
1. Traditional and Online Advertising Campaigns:
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I had the opportunity to work for Movistar Central America, a multinational Spanish mobile phone operator. I was responsible for the design, drafting, and layout of a wide variety of promotional printed and online materials, including daily newspaper advertisements. All these materials were required to follow the strict guidelines of the brand book for Movistar, and had to be approved by the headquarters in Spain, as well as other stakeholders. This was one of my roles while with Rivera & Rivera agency in September 2013.


2. Creative support for campaigns:
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Aside of building materials, I had to creatively support the design team by providing ideas. For example, this design was the face of a nation-wide campaign. It was used in every single material from billboards to Google advertising. The theme was "The Great Movistar Festival".

