Built a scalable design system for AlgaeCal that unified brand styles, reduced page creation time from weeks to days, and improved collaboration across teams. 

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Redesigned AlgaeCal’s homepage using user research insights to refine navigation, simplify mobile UX, and improve conversions across key touchpoints.

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Built an AI-powered product guide for a boutique brand using GPT and Wix Studio to deliver tailored gift suggestions and boost engagement online and in-store.

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Redesigned Comex’s print ads into responsive, UX-driven newsletters using data analysis and A/B testing to enhance accessibility, readability, and conversion across all customer touchpoints.

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A smart app concept designed to help Vancouver residents and tourists discover which attractions were open and safe to visit during the 2020 pandemic, supporting local businesses. 

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Luvio blends Salvadoran heritage with contemporary design, creating handcrafted tiles that showcase cultural identity and craftsmanship, highlighted in an exhibition at MARTE. 

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A sophisticated study of heritage and design, capturing Gastown’s architectural poetry and translating it into a contemporary product experience. 

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